Art of Drawers - Slate828 Productions

Differentiator Case Study

Art of Drawers

The Need

Art of Drawers, an upscale custom upgrade solution for existing cabinets and pantry company, wanted to franchise their business model. In order to attract the right candidates, they needed a way to easily show their differentiators: premium quality, life-changing solutions for older adults, caring culture and supportive headquarters.

The Solution

We produced a dynamic video montage as the hero video for their website’s franchisee landing page to capture the premium feel and showcase some homeowners’ process journey with designers and installers to the finished solution, ending in joy.

We also produced a culture video that showed the genuine heart behind the day-to-day of the designers and installers and the impact they make by providing a beautiful solution that is indeed life-changing for clients.

Art of Drawers Website Landing Page Montage

View video on Art of Drawers’ website: artofdrawers.com

How

It always starts with understanding the pain points ideal clients have, problems the company solves as well as the WHY behind everything. From there we created a list of strategic questions to ask designers, installers and clients to pull their heartfelt and natural responses. We then unfolded their mini stories to show how they genuinely made a difference.