Franchise Differentiator | Testimonial Case Study
ComForCare Cobb County
Although a franchise and already in many of the surrounding areas, the owners of the new ComForCare Home Care company wanted a way to differentiate themselves from their competition in Cobb County. Being new, they wanted to tell their story to appeal to potential clients, referral partners and attract the right caregiver to add to their growing team. They also wanted to explain 2 proprietary programs they offer to the community: DementiaWise and Gaitway, to prevent falls.
We produced a general overview video to capture the owners’ story, their reason for starting this business and their personality and fun quirks that ultimately contribute to better care. The video also included explanations about the 2 proprietary programs they offer that bring high value to the senior adult community. Overall, this general video serves to connect with their 3 audiences.
Used: Website and social media
ComForCare General Promo Film
We filmed supporting footage of strategic ideas that tie in with their story and the importance of the programs they offer while capturing the owners’ personable demeaners.