Franchise Differentiator | Testimonial Case Study
ComForCare Cobb County

The Need

Although a franchise and already in many of the surrounding areas, the owners of the new ComForCare Home Care company wanted a way to differentiate themselves from their competition in Cobb County. Being new, they wanted to tell their story to appeal to potential clients, referral partners and attract the right caregiver to add to their growing team. They also wanted to explain 2 proprietary programs they offer to the community: DementiaWise and Gaitway, to prevent falls.

The Solution

We produced a general overview video to capture the owners’ story, their reason for starting this business and their personality and fun quirks that ultimately contribute to better care. The video also included explanations about the 2 proprietary programs they offer that bring high value to the senior adult community. Overall, this general video serves to connect with their 3 audiences.
Used: Website and social media

ComForCare General Promo Film

View video on ComForCare’s website:


We filmed supporting footage of strategic ideas that tie in with their story and the importance of the programs they offer while capturing the owners’ personable demeaners.

Behind the scenes

Client Testimonial

“We used Slate828 to create our company video and we loved Jane and Bobbie’s energy and passion. From the prep meeting to the film shooting and editing, they made us feel at ease and informed. And the quality of work was well done. I could not say enough about their work and would highly recommend them to any businesses.”
Christian Kuswita, President and Owner

Client Profile

Organization: ComForCare Cobb County


Video Production: Slate828 Productions

Related Case Studies